Bloomberg Will Soon Stop Using Programmatic Ads And Here’s Why!
彭博媒体是其公开市场third-p关闭arty programmatic display ads operations from January 1, 2023. Adweek reports that it will stop serving on its website and mobile app. Publishers plan to stop using content recommendation services such as Taboola. They...
DoubleVerify Launches New Attention Lab For Advertisers
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of the new DV Attention Lab. It will help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. One of its...
Google Introduces 2 New Audience Solutions In Display And Video 360
Google introduced new audience solutions with first-party data and machine learning in Display and Video 360. The two new updates are Optimized Targeting and Exchange Provided Identifier, also known as EPID. What is it about a.Optimized Targeting Optimized targeting helps...
MMP Worldwide Partners With Bidstack In MENA
MMP Worldwide announces a new exclusive partnership with Bidstack, the leading in-game ad tech platform across MENA. They aim to offer the next generation of programmatic in-gaming solutions to the market. Bidstack is the leading in-game advertising and video game...
Foodpanda Forays Into Adtech In Partnership With Group M
The largest food and grocery delivery platform Foodpanda officially announced the launch of panda ads, its suite of advertising technology (AdTech), and marketing solutions. Originally introduced as a proof-of-concept in 2021, panda ads enable brands to reach millions of...
Procter & Gamble Support Trade Desk’s Unified 2.0
Unified ID 2.0 (UID 2.0), the privacy-conscious identity framework spearheaded by The Trade Desk, is winning the support of Procter & Gamble, one of the largest advertisers in the world. P&G senior executive Eric Austin said, “P&G supports new solutions like...
GroupM’s outcome media specialist ‘Xaxis’ launched a new programmatic media commerce solution in India
GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media...
Marriott International : A Hotel or An Ad Tech Company?
Major international companies have entered the world of advertising to drive revenue for advertisers by leveraging their tech platforms and first-party data. Does that seem like 90% of business for 2022? Following on the heels of retail media success stories, Marriott, the...
Magnite Launches Programmatic Offering With Samsung Ads
Independent sell side advertising platform Magnite today announced a collaboration with Samsung Ads in Australia. This will allow marketers to add Samsung CTV inventory to their programmatic media buy, which includes Samsung’s free ad-supported streaming service Samsung TV...
Another threat to the duopoly: How is Vodafone Idea foraying into the adtech industry?
Vodafone Idea has launched its ad-tech platform called Vi Ads, driven by artificial intelligence (AI) and machine learning (ML), to give marketers an ROI-focused programmatic media buying platform. The telecom operator rolled out the Vi Ads with the aim of participating as a...
